Search Essay
Monday, 15 June 2009
Trusting in the Power of the Internet to Make Money
Picture yourself in a supermarket that runs 24 hours a day and 7 hours a week. At any given minute, there are a number of customers lining up for the cashier and many others browsing through merchandise on display. There are no off-peak hours, days off or non-working holidays.
This is exactly how the internet works. Because almost all parts of the world can access it, there is never a dull moment in the world of online businesses. While one side of the world sleeps, the other side is wide awake going about their daily transactions. It is through this that a new breed of entrepreneurs have quickly and rather easily amassed huge amounts of income even with every little capital to start with.
Keep in mind that we are now living in a world where there is always a need for speed and simplicity. More and more people pay their bills online rather than at their local banks. Research is done through the use of search engines rather than in libraries. All sorts of items are purchased with one click of the mouse rather than commuting to actual stores. Today, transactions done over the internet are growing at an increasing rate because of the simplicity and convenience it offers.
If you allow yourself to trust in the power of the internet, even you can become wealthier than you have ever imagined. All it takes is some hard work and perseverance. You don't even need much capital to begin. It may take you some time to adapt to the online culture of business. Once you do adapt, however, you can reap all the benefits that the internet has to offer and make money online at levels you never thought possible.
Making Yourself an Expert within Your Online Business’
Source:http://moneymakerinfo.blogspot.com
If you have an online business, you should already know the value of establishing your reputation within your niche. In order to make money online, you need to make your target audience realize why they should trust you and patronize your online business. Establishing yourself as an expert in your niche is the best and most effective way to achieve this.
To establish your reputation in your niche, you need to have the ability to answer your target audience’s questions, address their concerns, and provide them with useful information. This means that you truly have to build your expertise on your niche before you can actually become an expert. You can easily do this by reading through forums, books, and magazines.
Going through forums is a great way to build your expertise. Simply find a forum that caters to your niche and you will find a community that is already composed of your target audience. Take the time to read through their posts and determine what the issues and concerns of your target audience are. Also, try to observe their language to determine how best to communicate with them.
Even though they can be a valuable source of information, forums are not enough because they are easily accessible to your target audience. Replicating the information you gathered from those forums will not be enough to become regarded as an expert within your niche. This is why you should also spare enough time to read through relevant books and magazines.
Although many may regard books as obsolete, they can be very valuable to online business owners who want to establish themselves as experts in their own niches. Books often contain basic information that would serve as the foundation of your knowledge on your niche. If you read the right books and allow yourself to absorb the provided information, you will surely know more about your niche than most of the other people online.
Because they contain current information and “hot topics,” magazines can also be very valuable to online business owners who are determined to be experts in their niche. Keep in mind that magazine editors take a lot of time researching and studying what topics their readers are currently most interested in. You can leverage that fact and follow the trends of magazines available in your niche.
Establishing your online reputation as an expert in your niche shouldn’t be difficult at all as long as you keep your interest in continuously learning more about your niche. Use everything you learn whenever you directly or indirectly communicate with your target audience and they will quickly regard you as an expert in your niche and patronize the offerings of your online business.
Some ways to drive traffic to your website
You've developed a new Web site. Congratulations! How exciting! Now all you have to do is sit back and watch the business roll in, right? Not really.
Web sites, unlike other marketing tools, have to be publicized. When you write a radio commercial, you pay a radio station to run the ad. When you design a brochure, you give it away. But when you publish a Web site, you must promote it to drive in business.
An excellent way to lead people to your site is to use a specialist. But, even if you hire a search engine positioning specialist to help place you among the Top 10 on Yahoo, there are still many other ways you can promote your site... and they're effective and free!
Links
A study by the Georgia Institute of Technology (GIT) gives us proof. On one site they observed, 84 percent of visitors came in via links from other sites. Be sure you trade links with as many people as you can. You might consider a "Helpful Links" page on your site devoted to just his purpose. One word of caution—be sure the links are appropriate. Arrange to exchange links with companies that are reaching the same target audience. For example, if you are a lawn care company you might exchange links with a landscaper. Another effective idea to incorporate links into your site is a "Testimonials" page.
We all love to receive "praise letters" on our email. Ask permission to use these as testimonials on your Web site. We should be just as liberal with our praises. When you appreciate a product or service, be sure to write a note of thanks. Mention in the letter that the person (or company) is free to use your kind words as a testimonial if they will simply include your name and Web address.
Signatures
Another site observed by the GIT indicated 35 percent of visitors were brought to the site via signature files on email messages they received. Often times this feature is overlooked due to lack of knowledge.
A signature file is a feature most email programs (even free ones) offer. You may type in a message and that statement will be added at the bottom of every email you send. This saves you the time of having to type in the message repeatedly. Usually this feature is found under the heading of "Options" in the email program. One note: be sure to include the "http://" before the Web address so a link will be created for people who receive plain text emails as well as html.
Write Ups
In one instance, 62 percent of visitors came to a site through articles in newspapers and magazines. When sending out your press releases be sure to include your Web address along with other contact information. The same applies for interviews on the radio or public addresses/seminars you may offer.
Other Ways
The most simple of all ways is to tell people. Mention it in conversation. Bring it up when others discuss Web sites they have visited.
Include your Web address on all your business cards. Make it bold. If your business derives most of its revenue from sales made on the web site, be sure the Web address is on the front of the card.
When printing letterhead, include your Web address. Most Web addresses don't take up much space and can be easily incorporated along with the company's physical address and phone number.
Don't forget to mention your Web site in all your advertising efforts. Whether it be a promotional video, television commercial or brochure, make it a point to position your Web address where it is visible. For radio commercials, include it in the copy. A great way to work it in is when providing other ordering information. For example: "...visit us at 1234 Oak Street or log onto www.ktamarketing.com."
Be creative! Always remember to include your Web site information in everything you do and your efforts will pay off in additional hits!
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